Integration · Advertising
AI agents for Microsoft Advertising
Work with Microsoft Advertising (Bing Ads) accounts.
- Actions
- 9
- Read
- 7
- Write
- 2
Actions
What your agents can do in Microsoft Advertising
Work with Microsoft Advertising (Bing Ads) accounts: list the accounts a person can reach, their campaigns, ad groups and keywords, pause or resume campaigns and ad groups, change daily budgets and keyword bids, and request campaign performance reports, signed in with the person's Microsoft account (Bing Ads API v13, REST).
Read 7
Look things up. Nothing changes.
Who am I
Reads the signed-in Microsoft Advertising user and every manager account (customer) and ad account they can reach.
List ad accounts
Lists the ad accounts under the connection's customer (manager account), optionally only those whose name contains some text.
List campaigns
Lists an ad account's campaigns of one type (Search by default; also Shopping, Audience, DynamicSearchAds, PerformanceMax, App, Hotel).
List ad groups
Lists a campaign's ad groups.
List keywords
Lists an ad group's keywords.
Request a campaign report
Starts a campaign performance report for an account over a preset period (LastSevenDays, LastThirtyDays, ThisMonth, LastMonth …) or a custom date range, one row per campaign per day.
Check a report
Checks a requested report: ReportRequestStatus.Status is Pending, Success or Error.
Write 2
Create, change or send.
Pause, resume or rebudget a campaign
Changes a campaign's status (Active or Paused) and/or its daily budget in the account's currency.
Pause, resume or rebid an ad group
Changes an ad group's status (Active or Paused) and/or its default cost-per-click bid.
A person can approve first
Any write action can be set to wait for a person's approval before it runs, so an agent asks before it changes anything.
Connection
How it connects
Connect it once in the console, then give it to the agents and workflows that need it.
Sign in with Microsoft and approve access (OAuth).
Settings
- Developer token
- Customer ID
- Account ID
Kept safe
- Credentials are stored encrypted with your organization's own keys.
- They are opened only by the process that makes the call, at the moment it runs, and never go into a prompt or the browser.
- Calls go only to the tool's own servers.
Ideas
Ideas to start with
Starting points made only from the actions above. Mix them with any other tool your agents can use.
- 01
Ask about your Microsoft Advertising data
Ask a question in plain words. The agent can list ad accounts, list campaigns or list ad groups in Microsoft Advertising, then answers with what it found.
- 02
Let an agent update Microsoft Advertising
Have the agent pause, resume or rebudget a campaign or pause, resume or rebid an ad group in Microsoft Advertising as part of a larger task. Turn on approval and a person signs off on each change first.
- 03
Share what it finds in Slack
Give one agent Microsoft Advertising and Slack: it can list ad accounts in Microsoft Advertising and post a summary to a Slack channel in the same run.
Works well with
More Advertising tools
- Google Ads12 actionsReport on Google Ads campaigns, ad groups, keywords and search terms, run any Google Ads Query Language report, pause or enable campaigns and ad groups, change budgets and add negative keywords.
- Meta Ads9 actionsReport on Facebook and Instagram ad accounts, campaigns, ad sets and ads with spend, reach, clicks and conversions over any date range, pause or resume campaigns and ad sets, change their budgets.
- LinkedIn Ads8 actionsReport on LinkedIn Campaign Manager ad accounts, campaign groups and campaigns.
- Amazon Ads9 actionsManage Amazon Sponsored Products advertising: list the advertiser profiles a person can reach, their campaigns, ad groups and keywords, pause or enable them, change daily budgets and bids.
- TikTok Ads9 actionsReport on a TikTok Ads Manager ad account: campaigns, ad groups and ads with spend, impressions, clicks, CTR, CPC and conversions over a date range, by day if wanted.
- Snapchat Ads9 actionsReport on Snapchat ad accounts, campaigns, ad squads and ads with impressions, swipes, spend and conversions by day or in total, pause or resume campaigns and ad squads, and change their daily budgets.
FAQ
Microsoft Advertising and MyDeepAgents
Can MyDeepAgents connect to Microsoft Advertising?
Yes. The Microsoft Advertising connector has 9 actions: 7 read and 2 make changes. Your agents can call them as tools, and your workflows can run them as steps.
How do I connect Microsoft Advertising?
Sign in with Microsoft and approve access (OAuth). The connection also asks for: Developer token, Customer ID and Account ID. Credentials are stored encrypted with your organization's own keys and are opened only at the moment of a call.
Can an agent change data in Microsoft Advertising without asking?
Only if you let it. Each of the 2 actions that change data can be set to wait for a person's approval before it runs.
Can I use Microsoft Advertising in workflows as well as agents?
Yes. Every Microsoft Advertising action also works as a step in a workflow, and the same connection serves your agents and your workflows.
Early access
Put Microsoft Advertising to work
Connect it in a few minutes, give an agent the actions it needs, and decide which changes wait for a person.