Integration · Analytics and data
AI agents for Fathom Analytics
Build custom Fathom Analytics reports (visits, unique visitors, pageviews, bounce rate and time on site, or event conversions and value, grouped by date and by page, referrer, AI tool, country, device or UTM value).
- Actions
- 8
- Read
- 6
- Write
- 2
Actions
What your agents can do in Fathom Analytics
Build custom Fathom Analytics reports (visits, unique visitors, pageviews, bounce rate and time on site, or event conversions and value, grouped by date and by page, referrer, AI tool, country, device or UTM value), see current visitors, and manage sites, events and milestones that annotate the dashboard.
Read 6
Look things up. Nothing changes.
List sites
Lists the sites in the Fathom account, oldest first, each with id (like CDBUGS, the site ID other actions take), name, sharing and timezone, plus has_more.
Get a site
Reads one site's id, name, sharing, timezone and created_at.
List a site's events
Lists the event names a site has tracked (and any with a currency set), sorted by name, with has_more.
Run a report
Builds a custom report for a site's pageviews or one event.
Get current visitors
Returns total, the number of people on the site now, and with detailed, the top pages (content) and referrers they are on.
List milestones
Lists a site's milestones (dated notes like a launch or a campaign start), each with id, name and milestone_date.
Write 2
Create, change or send.
Create a site
Adds a site to the Fathom account (needs a token with full account access) and returns it with its new id for the tracking code.
Add a milestone
Marks a date on a site's dashboard with a short note (up to 30 characters), like "Pricing page redesign", so later traffic changes can be tied to it.
A person can approve first
Any write action can be set to wait for a person's approval before it runs, so an agent asks before it changes anything.
Connection
How it connects
Connect it once in the console, then give it to the agents and workflows that need it.
Paste an API key from your Fathom Analytics account.
What you enter
- API token
Kept safe
- Credentials are stored encrypted with your organization's own keys.
- They are opened only by the process that makes the call, at the moment it runs, and never go into a prompt or the browser.
- Calls go only to the tool's own servers.
Ideas
Ideas to start with
Starting points made only from the actions above. Mix them with any other tool your agents can use.
- 01
Ask about your Fathom Analytics data
Ask a question in plain words. The agent can list sites, get a site or list a site's events in Fathom Analytics, then answers with what it found.
- 02
Let an agent update Fathom Analytics
Have the agent create a site or add a milestone in Fathom Analytics as part of a larger task. Turn on approval and a person signs off on each change first.
- 03
Share what it finds in Slack
Give one agent Fathom Analytics and Slack: it can list sites in Fathom Analytics and post a summary to a Slack channel in the same run.
Works well with
More Analytics and data tools
- Google Analytics4 actionsRun Google Analytics 4 reports (users, sessions, views, conversions by page, source, country …), see who is on a site right now, and find the properties a person can read, signed in with the person's own Google account.
- Mixpanel4 actionsSend events to a Mixpanel project and query event counts, segmentation and saved Insights reports, in the US, EU or India data residency, with a service account.
- Amplitude14 actionsSend events to an Amplitude project and read its analytics: event counts and segmentation, funnels, retention, active users, saved charts, cohorts and one user's activity, in the US or EU data center.
- PostHog5 actionsQuery product analytics with HogQL, list recent events and persons, check which feature flags a user gets, and add annotations, in a PostHog Cloud project (US or EU) with a personal API key.
- Power BI5 actionsList Power BI workspaces and semantic models, refresh a model, push rows into a push dataset and run DAX queries, as the signed-in person.
- Tableau10 actionsFind workbooks, views and published data sources on Tableau Cloud or Tableau Server, read a view's data as CSV, query a published data source with the VizQL Data Service, search content through the Metadata API.
FAQ
Fathom Analytics and MyDeepAgents
Can MyDeepAgents connect to Fathom Analytics?
Yes. The Fathom Analytics connector has 8 actions: 6 read and 2 make changes. Your agents can call them as tools, and your workflows can run them as steps.
How do I connect Fathom Analytics?
Paste an API key from your Fathom Analytics account. You'll need: API token. Credentials are stored encrypted with your organization's own keys and are opened only at the moment of a call.
Can an agent change data in Fathom Analytics without asking?
Only if you let it. Each of the 2 actions that change data can be set to wait for a person's approval before it runs.
Can I use Fathom Analytics in workflows as well as agents?
Yes. Every Fathom Analytics action also works as a step in a workflow, and the same connection serves your agents and your workflows.
Early access
Put Fathom Analytics to work
Connect it in a few minutes, give an agent the actions it needs, and decide which changes wait for a person.