Integration · Marketing
AI agents for Braze
Create or update Braze user profiles, log custom events, set email subscription state, trigger API-triggered campaigns and Canvases, and read campaigns, Canvases, segments and campaign results.
- Actions
- 11
- Read
- 6
- Write
- 5
Actions
What your agents can do in Braze
11 actions. Each one is a tool your agents can call and a step your workflows can run.
Read 6
Look things up. Nothing changes.
Get a user profile
Exports one user's profile by external ID or email address, with only the fields asked for (the default set covers identity, name, subscriptions, custom attributes and recent purchases).
List campaigns
Lists campaigns 100 at a time, newest first by default, optionally with archived ones.
Get a campaign
Reads one campaign's settings by its API identifier.
Get campaign results
Reads a campaign's results day by day for up to 100 days ending at a date (today when empty).
List Canvases
Lists Canvases 100 at a time, newest first by default.
List segments
Lists segments 100 at a time, newest first by default.
Write 5
Create, change or send.
Create or update a user
Sets attributes on a user profile in one call to /users/track.
Log a custom event
Logs a custom event, like trial_started, for a user named by external_id or email, with event properties.
Set email subscription state
Sets the global email subscription state for up to 50 email addresses: unsubscribed (stop marketing email), subscribed, or opted_in (explicit consent).
Send an API-triggered campaign
Sends an API-triggered campaign to one user, named by external_id or email, with trigger properties for personalization.
Start an API-triggered Canvas
Enters one user, named by external_id or email, into an API-triggered Canvas, with context values for its steps.
A person can approve first
Any write action can be set to wait for a person's approval before it runs, so an agent asks before it changes anything.
Connection
How it connects
Connect it once in the console, then give it to the agents and workflows that need it.
Paste an API key from your Braze account.
What you enter
- REST API key
Settings
- REST endpoint
Kept safe
- Credentials are stored encrypted with your organization's own keys.
- They are opened only by the process that makes the call, at the moment it runs, and never go into a prompt or the browser.
- Calls go only to the tool's own servers.
Ideas
Ideas to start with
Starting points made only from the actions above. Mix them with any other tool your agents can use.
- 01
Ask about your Braze data
Ask a question in plain words. The agent can get a user profile, list campaigns or get a campaign in Braze, then answers with what it found.
- 02
Let an agent update Braze
Have the agent create or update a user or log a custom event in Braze as part of a larger task. Turn on approval and a person signs off on each change first.
- 03
Share what it finds in Slack
Give one agent Braze and Slack: it can get a user profile in Braze and post a summary to a Slack channel in the same run.
Works well with
More Marketing tools
- Mailchimp2 actionsAdd people to your Mailchimp audiences or update them, with their merge fields and tags, and look up your audiences.
- Klaviyo3 actionsCreate or update Klaviyo profiles, subscribe people to email marketing on a list, and record events that start flows.
- ActiveCampaign4 actionsCreate or update ActiveCampaign contacts, find them by email, and add them to lists and tags.
- LinkedIn2 actionsPublish text posts on a member's LinkedIn profile and read the signed-in member's name and email, after the member signs in with LinkedIn.
- X4 actionsPost and delete on X as the signed-in account, read an account's recent posts, and look up X users by username.
- YouTube4 actionsRead a YouTube channel's statistics, its uploaded videos, a video's details and the comments people leave, signed in with the channel owner's Google account.
FAQ
Braze and MyDeepAgents
Can MyDeepAgents connect to Braze?
Yes. The Braze connector has 11 actions: 6 read and 5 make changes. Your agents can call them as tools, and your workflows can run them as steps.
How do I connect Braze?
Paste an API key from your Braze account. You'll need: REST API key. The connection also asks for: REST endpoint. Credentials are stored encrypted with your organization's own keys and are opened only at the moment of a call.
Can an agent change data in Braze without asking?
Only if you let it. Each of the 5 actions that change data can be set to wait for a person's approval before it runs.
Can I use Braze in workflows as well as agents?
Yes. Every Braze action also works as a step in a workflow, and the same connection serves your agents and your workflows.
Early access
Put Braze to work
Connect it in a few minutes, give an agent the actions it needs, and decide which changes wait for a person.